donate:60

PRO-BONO CAMPAIGN - DESIGN + ANIMATION

We asked high school seniors what would get them to cast their ballot.
They answered: climate change, gun control, and equality.

Then we asked them to take over commencement by using their grad caps as a platform to send a message from their generation to the world.

Along with 17 other agencies, we helped young voters find their voice.
And it was pretty cool. Just ask Adweek.

Client: Donate:60

Creative Director: Mark Philip
Designer / Animator: Alina Chong
Copy Writer: Grace Messarra

Press:
Adweek
MediaPost

Grad Cap Designs - Designed posters that doubled as instant mortar board designs, so that kids all over the United States could rock what they're all about.

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Instagram Social - Social / designed and animated a slew of graphics to populate the donate:60 instagram feed and website.